7 Tips For Video Prospecting

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7 Tips For Video Prospecting  

As a three-time sales leader and four-time founder, I've learned the importance of leveraging video throughout the entire sales process.Today, I want to share seven tactical tips for leveraging video effectively in your sales motion as a founder or leader who sells.

Tactical Tip:  Use video to introduce yourself before sales calls or outreach emails, putting a face to the name and setting a friendly tone.

Tactical Tip: Create short educational videos addressing common pain points or frequently asked questions within your industry.

Tactical Tip: Interview team members or customers to share their experiences and perspectives, adding depth to your brand story.

Tactical Tip: Use polls, quizzes, or interactive features to keep viewers engaged and actively involved during live video sessions.

Tactical Tip: Use platform-specific analytics to track engagement and performance metrics, refining your video strategy based on audience behavior.

Tactical Tip: Conduct A/B testing with different video formats to identify which resonates most with your target audience.

Tactical Tip: Set clear goals and benchmarks for your video initiatives, and regularly review performance data to inform future strategies and optimizations.

Final Thoughts

Armed with these seven tactical tips, you're well-equipped to leverage the power of video in your go-to-market strategy. Remember, authenticity, engagement, and creativity are the cornerstones of effective video communication.

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Peace Out

See you again next week!

-Collin Mitchell

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