A/B Test for Outbound Success

Each week I will bring you one Sales play that is tested from my past scaling experiences or the trenches as a current VP of Sales at Leadium .

Outbound prospecting still tends to be one of the hardest for companies to master in their go-to-market strategy.

The biggest reason is that most playbooks fail to consider the importance of A/B testing everything.

What worked for you at your last company might not work in your current company, and what worked yesterday might not work tomorrow.

I've been scaling companies via outbound for the last thirteen years…. Damn, I’m getting old.

Do yourself a favor and stop listening to every up-and-coming GURU on LinkedIn. They are often parroting something they heard or posting for Likes and comments.

And even if we give them the benefit of the doubt and say they are talking from experience, that does not mean that what worked for them will work for you. There are too many variables, and no silver bullets are outbound, which is what everyone wants.

The key is to A/B test everything constantly and constantly optimize for performance.

There is no silver bullet in outbound sales

Here are the things you need to A/B test to find what works for your market.

Remember these best practices while conducting A/B tests:

By A/B testing these elements of your B2B outbound prospecting efforts, you can fine-tune your approach, enhance engagement, and ultimately drive better results regarding lead generation and conversions.

Rember that A/B testing means you will need to slow down a bit and have more of a process around finding what works. It means scaling slower to be more effective in building an outbound system that generates consistent growth.

Peace Out

See you again next week!

-Collin Mitchell-

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