Leverage Your Brand to Drive Sales

Each week, I bring you battle tests, sales plays, and learning lessons from my experience as a Founder, VP of Sales, and my current role as the Managing Partner at Leadium , where we help world-class B2B sales teams drive revenue through our done-for-your top-of-funnel services.

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Leverage Your Brand to Drive Sales

In today’s selling environment, everything is digital, and buyers want to know what they are dealing with. Your brand can work for or against you, and not having a brand definitely won’t help you. The bottom line is people buy from people. I want to give you some tips that have helped me leverage my brand to secure many deals and close over $2M in revenue from my brand.

• Tactical Tip: Use keywords relevant to your industry in your headline to make it easier for others to find you.
• Tactical Tip: Regularly review your connection requests and accept those that align with your business goals.
• Tactical Tip: Use a mix of posts, articles, and multimedia to keep your content engaging and diverse.
• Tactical Tip: Set aside time daily to engage with your LinkedIn community and respond promptly to messages.
• Tactical Tip: Be strategic in your outreach, building relationships before diving into sales pitches.

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Peace Out

See you again next week!

-Collin Mitchell

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